This episode we have the pleasure of catching up with Lizzi Benger, Head of Marketing at Aspin - a company who provide incredible tools to help product design/supply companies get truly organised - tools like a Product Information Management system (PIM) and a Digital Asset Management system (DAM) to ensure that everyone has a ‘single place of truth’ when it comes to the information and assets associated with their products. They also have a Customer Relationship Management tool (CRM) which seamlessly integrates with the PIM, the DAM and Pixsell - their order-taking system, perfect for the sales side of the business, whether taking orders over the phone, on the road or at trade shows.
Join us to learn about the history and future of Aspin, their relationship with the Giftware Association and Gift Of The Year, and the incredible tools that they’ve developed over the last few decades.
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Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
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