Winner of the coveted 'under £15' Gift of the Year award 2021, Craft & Crumb join us today on the Product-Cast! Louise Nicholson, proud co-founder, tells us all about her thrilling journey, starting with setting up shop with her business parter Kate back in 2016! With steady growth since and some fortuitous product development, Craft & Crumb were ready to pivot when the C19 pandemic struck, switching focus from their roaring party bag trade to their home baking offering!
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Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
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